Advertising in Birmingham, AL
photo credit: Max Wolfe
Birmingham, AL was founded in 1871. From its conception until the 1960s, it was the major industrial region of the South. From 1881-1920, the city experienced rapid growth earning it the nicknames of “The Magic City” and “The Pittsburgh of the South.” According to the 2010 US Census, Birmingham’s population was 212,237, making it the largest city in Alabama. About one quarter of Alabama’s population is found within the Birmingham-Hoover Metropolitan Area with 1,128,047 residents. Some industries that have flourished in Birmingham are iron, steel, railroads, banking, telecommunications, transportation, electrical power, medical, education, and insurance.
Birmingham Demographics
Population*: 331,425 (18+)
African-American: 73.4%
White American: 22.3%
Hispanic or Latino: 3.6%
From two or more races: 1.0%
Asian American: 1.0%
Native American: 0.2%
Median household income: $31,898
Cost of traditional advertising in Birmingham
Poster Costs | Bulletin Costs | Digital Billboard Costs | ||
| Cost estimates based on 15 posters | Cost estimates based on 3 bulletins | Available – YES | ||
| CPM – $2.37 | CPM – $2.55 | Average DEC Per Unit – 93,000 | ||
| CPP – $18.64 | CPP – $20.12 | Sold as network – YES | ||
| Average weekly impressions per unit- 53,060 | Average weekly impressions per unit- 162,840 |
Bus advertising costs
King Displays | Tail Displays | |
| Cost estimates based on 15 king displays. | Cost estimates based on 15 tail displays. | |
| CPM – $0.28 | CPM – $0.23 | |
| CPP – $2.23 | CPP – $1.82 | |
| Average weekly impression per unit- 139,650 | Average weekly impression per unit- 139,650 |
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Annual Events:
| AFC Blacksmith Farrier Conference | Do Dah Day | Sloss Furnaces Stokin’ the Fire BBQ & Music Festival |
| Alabama Gun Collectors Show | Fiesta | Southern Bridal Show |
| Alabama Sports Festival | Fine Art Show | Southern Museum of Flight Members Day |
| Art in the Gardens | Juneteenth CultureFest | The Great Southern Gun & Knife Show |
| Art of the Rocks | Leeds Downtown Folk Festival | The Preserve Jazz Festival |
| BBQ Cook-Off at Desoto Caverns | Miss Alabama Pageant | Vulcan’s Birthday Bash |
| Birmingham Boat Sow | Monster Jam | Wild About Bargains, BBQ & Bluegrass |
| Bump N’ Grind | Mudbugs & Music Crawfish Boil | Wings & Wheels Air Show |
| Christmas Sound & Light Show | O’Reilly’s World of Wheels | World Deer & Turkey Expo |
| Christmas Village Festival | Porsche 250 at Barber | Zoo Light Safari |
For information on how you can target this area for an upcoming campaign fill out a request for advertising costs.Most large-scale events in the market are held at the Birmingham-Jefferson Convention Complex.
Sports in Birmingham
Birmingham does not have any major professional sports teams. The city is home to the Birmingham Barons of AA minor league baseball. The University of Alabama at Birmingham has a popular basketball team, the UAB Blazers.
Business and Education in Denver
Businesses of Note: The city is home to one Fortune 500 Company, Regions Financial. Other companies of note headquartered in Birmingham include AT&T Gulf States, Altec Industries, Blue Cross and Blue Shield of Alabama, Books-A-Million, Buffalo Rock Company, Citation Corporation, Coca-Cola Bottling Company, Colonial Properties Trust, Diagnostic Health Corporation, Drummond Company, EBSCO Industries, HealthSouth Corporation, Liberty National Life Insurance Company, Medical Properties Trust, Inc., Protective Life Corporation Royal Cup Coffee, Inc., Southern Company Services, Southern Natural Gas Company, Southern Progress Corporation, Torchmark Corporation, U.S. Pipe, Vulcan Materials Company, and Walter Energy, Inc.
Advertising & PR Agencies: (AD) Intermark Group, Slaughter Group, White Sky Agency, Cayenne Creative, Cummings Creative Group, Big Communications, Hindsight Management Systems, ION Outdoor Media, Bluefire Mobile, Fitzmartin, Inc., Scout Branding, Hodges & Associates, ASI Promotional Products, HF Direct, G Branding & Design, Jones Sports Wear Co, Inc., Details Communications, (PR) Wordz & Rhythmz LLC, Wilbanks Agency Public Relations & Marketing, Panorama Public Relations, Hare Communications, Davis Denny Advertising & Related Services, Inc., Stephen Bradley & Associates LLC, Metro Monitor Inc., Peritus Public Relations, and Elements Inc.
Colleges: There is one public university located within the city limits: University of Alabama at Birmingham (UAB). Private colleges in the city include Samford University, Birmingham School of Law, Miles College, Birmingham-Southern College (BSC), and University of Montevallo.
Must see destinations in Birmingham, AL
| 16th Street Baptist Church | Birmingham Zoo | Pete’s Famous Hot Dogs |
| Alabama Ballet | Birmingham-Jefferson Convention Complex | Red Mountain Park |
| Alabama Jazz Hall of Fame | Birmingham’s Railroad Park | Regions Field |
| Alabama Sports Hall of Fame & Museum | Carver Theater | Renaissance Ross Bridge Golf |
| Alabama Symphony Orchestra | Civil Rights District | Rickwood Field Park |
| Alabama Theatre | Heaviest Corner on Earth | Ruffner Mountain Nature Center |
| Arlington Antebellum Home & Gardens | Kelly Ingram Park | Sloss Furnaces National Historic Landmark |
| Barber Motorsports Museum & Park | Legion Field | Southern Museum of Flight |
| Birmingham Children’s Theatre | McWane Science Center | Statue of Liberty |
| Birmingham Civil Rights Institute | Moonlight on the Mountain | Thomas Jefferson Tower |
| Birmingham Museum of Art | Oxmoor Valley Golf Course | Vulcan Park & Museum |
| Birmingham Race Course |
For more information on Birmingham, please visit the Birmingham Business Alliance The Chamber for Regional Prosperity website.