Advertising in LA
Advertising in LA is equipped with an abundance of media options. Choosing the best options for your campaign means educating yourself on the eclectic people who live in the city as well as the myriad of popular venues, sports teams and must see destinations. A major market in the U.S., LA’s metro market designation is made of 10 important areas; Downtown Los Angeles, East & Northeast Los Angeles, Northwest of Downtown, Hollywood, Harbor Area, Los Feliz & Silver Lake, South Los Angeles, San Fernando Valley, West Los Angeles, and Wilshire.
LA Metro Demographics
Population: 2,966,647 (18+)
49.8% – White American
48.5% – Hispanic or Latino
28.7% – White American non-Hispanic
11.9% – Asian American
9.6% – African American
Median household income: $50,028
CBSA information for Los Angeles
The Los Angeles CBSA is comprised of Los Angeles, Long Beach & Santa Ana, CA. This coverage area includes the counties of Los Angeles County, Orange County and Ventura County. The CBSA of LA has a combined 18+ population of 10,531,645. What does this mean to you? While the population of LA metro is 3.8 million, the 18+ population of the LA CBSA is much greater at 10.5 million. When planning your campaign, there’s a large difference between an intended audience of 3 million and that of 10 million. A campaign’s success depends on proper planning and appropriate targeting. Be sure you know where your target is as well as what information is being used to determine the necessary reach and frequency essential to your campaigns success.
What you need to know when advertising in LA
Orange County and Ventura County have limited location based outdoor advertising options (billboard advertising). Don’t let this deter you from targeting these areas. Orange County alone has over 40 million visitors each year, spending over $7.8 billion. Having your message seen by OC residents is essential for success. We have routinely generated outdoor media proposals for clients using what location based media is available as well as a supplement of non-location based options in the market, let us help you do the same.
With multiple transit systems, LA has an abundance of transit advertising options. One thing you must know is the CTA clause for all ads on the MTA. No CTA? No ad. Don’t worry, we can help you navigate transit advertising restrictions.
LA has plenty of beaches (over 90 to be exact) and coastal area of over 75 miles, making beach marketing an easy and affordable outdoor option. Not to be completely outdone in numbers, LA attracts shoppers with over 50 malls. Indoor and outdoor shopping centers make targeting consumers a breeze with mall advertising.
Advertising in LA reaches the masses
Los Angeles (LA) is Spanish for “The Angels” and the most populous city in California. LA is the second most populous in the United States, after New York City (NYC), with a population of 3.8 million. This market is a world center of business, international trade, entertainment, culture, media, fashion, science, technology, and education. Los Angeles has been ranked the third richest city and fifth most powerful and influential city in the world, behind only New York City in the United States. Advertising in LA is easy when you know where your target market resides and how they interact with the city.
Costs for traditional advertising in LA
LA Poster Costs | LA Bulletin Costs | |
| Cost estimates based on 132 display units | Cost estimates based on 63 display units | |
| CPM – $0.96 | CPM – $4.78 | |
| CPP – $123.17 | CPP – $614.44 | |
| Cost estimates based on 265 display units | Cost estimates based on 127 display units | |
| CPM – $0.85 | CPM – $4.52 | |
| CPP – $108.89 | CPP – $580.30 | |
| Average weekly impressions per unit – 96,953 | Average weekly impression per unit – 287,740 | |
LA Bus Tail Display Costs | LA Digital Billboard Costs | |
| Cost estimates based on 50 display units | Available? Yes | |
| CPM – $0.37 | Sold as Network? Yes | |
| CPP – $47.67 | ||
| Cost estimates based on 100 display units | ||
| CPM – $0.37 | ||
| CPP – $47.67 | ||
| *King displays are currently not available in LA. | ||
Sports in LA
LA is home to many professional sports teams making sports marketing options a great fit in this major market. Although LA is the largest city in the United States that does not have an NFL team, they make up for that through a wide variety of other major sports teams.
| NBA | MLB | NHL | NCAA | WNBA | MLS |
| Los Angeles Lakers | Los Angeles Dodgers | Los Angeles Kings | USC Trojans | Los Angeles Sparks | Los Angeles Galaxy |
| Los Angeles Clippers | UCLA Bruins | Club Deportivo Chivas USA |
Events in LA (Annual)
Street team marketing is a great way to get your message out there. Positioning your street team members in high traffic areas, like those that see major events, transition a good campaign into a great one.
| NCAA Rose Bowl | Playboy Jazz Festival | Surf Festival |
| Chinese New Year & Lantern Festival | Shakespeare by the Sea | Labor Day Festival |
| City of Los Angeles Marathon | Cajun & Zydeco Festival | MacArthur Park Festival |
| Minimalist Jukebox Festival | Ha-Ha Comedy Festival | Oktoberfest |
| Santa Anita Derby | Festival Dia del Padres | Hollywood Christmas Parade |
| Independent Film Festival | AmericaFest | Festival Navideno en Lynwood |
| Persian Food Festival | World Animation Celebration | Light Up The Holiday Film Series |
| Cinco de Mayo Festivals |
LA is full of must see destinations
In addition to events, must-see destinations also provide high traffic target areas. Los Angeles is no stranger to these high-profile venues. Vacationers from all over the world travel to LA just to experience these popular venues; Walt Disney Concert Hall, Kodak Theatre, Griffith Observatory, Getty Center, Getty Villa, Los Angeles Memorial Coliseum, Los Angeles County Museum of Art, Grauman’s Chinese Theatre, Hollywood Sign, Hollywood Boulevard, Capitol Records Tower, Los Angeles City Hall, Hollywood Bowl, Theme Building, Watts Towers, Staples Center, Dodger Stadium, and La Placita Olvera/Olvera Street.