Advertising in Lansing, MI
photo credit: cseeman
Lansing is the capital of Michigan. The city’s population was 114,297 according to the 2010 Census, making it the sixth-largest city in Michigan. The larger Combined Statistical Area population was 464,036. The area was plotted and named “Biddle City” in the winter of 1835 by two brothers from New York. Aware of the land’s constant flooding, the brothers scammed people into buying plots sight unseen. Many of those tricked decided to forge ahead with developing the city. Shortly after the town was established in April 1848, named Lansing, and became the capital of Michigan.
Lansing Metro Demographics
Population: 86,409 (18+)
White American: 61.2%
African-American: 23.7%
Hispanic or Latino: 12.5%
From two or more races: 6.2%
Asian American: 3.7%
Native American: 0.8%
Median household income: $37,128
Have specific questions about marketing in Lansing, MI? We’re here to help. Give us a call or fill out a proposal request.
Sports in Lansing
| NCAA | MILB | IBA | WFTDA |
| Michigan State Spartans | Lansing Lugnuts | Lansing Capitals | Lansing Derby Vixens |
Events in Lansing
| 25 Chili Winter Evening | Grand American Fish Rodeo | Car Capital Auto Show | Old Town BluesFest |
| St. Patrick’s Day Celebration | Oldsmobile Homecoming | Ingham County Fair | Oktoberfest |
| 15 Maple Syrup Festival | Red Cedar Jubilee | Bath Days Festival | Heritage Festival |
| Magic Hoopfest | Lansing Juneteenth Celebration | Lasing JazzFest | Color Cruise & Island Festival |
| Capital City Film Festival | Dam Festival | Island Art Fair | Apple Butter Festival |
| Microbrew & Music Festival | Yankee Doodle Days | Great Lakes Folk Festival | Boo at the Zoo |
| Vermontville Maple Syrup Festival | Summer Solstice Jazz Festival | St. Johns Mint Festival | East Lansing Film Festival |
| Spring Fling Festival | Festival of the Moon | Renegade Theatre Festival | Silver Bells in the City |
| Victorian Festival | Festival of the Sun | DeWitt Ox Roast | Wonderland Lights |
| Michigan State University Spring Arts & Craft Show | Lansing Beer Week | Motor Tour | Old Town Dickens Village |
| East Lansing Art Festival | Lansing Beer Fest | Mason Sun Dried Music Fest | Winter Glow |
| Cristo Rey Fiesta | Delta Rocks! Family Festival | Michigan Pride March, Rally & Festival | MSU Arts & Crafts Holiday Show |
| The Board of Water & Light Chili Cook-Off | Eaton County Fair | Capital City Dragon Boat Race | Holiday Traditions Tour |
| Be A Tourist in Your Own Town | Common Ground Music Festival | Frontier Days | |
| Gizzard Fest | Taste of Downtown | Down Home Days |
Most large-scale events in the market are held at the Lansing Convention Center.
Business and Education in Lansing
The city is home to one Fortune 500 Company, Auto-Owners Insurance. Other companies of note headquartered in Lansing include Biggby Coffee, Durant Motors, Go Solutions Group, Lake Trust Credit Union, Michigan National Bank, Oldsmobile, REO Motor Car Company, and Two Men and a Truck.
Advertising & PR agencies: (AD) Marketing Resource Group, M3 Group, Queue Creative, Sterling Corporation, Edge Partnerships, Traction, City Marketing, MLive Media Group, McNenly Group, Media Advantage, LLC, (PR) Truscott Rossman, Martin Waymire Advocacy Communications, Marketing Resource Group, Fraser Trebilcock, Advantage Associates, Lambert Edwards & Associates, J Nye & Associates, LLC, Edge Partnerships, Grant Consulting Group, and Ascension Health.
Colleges: There is one public university located within the city limits: Michigan State University. Private colleges in the city include Thomas M. Cooley Law School.
Must see destinations in Lansing, MI
| Michigan Historical Museum | Sleepy Hollow State Park | 9-11-2001 Remembrance Memorial |
| Impression 5 Science Center | Mt. Hope Cemetery | Greater Lansing Visitors Center |
| Michigan State Capital | Woldumar Nature Center | The Strand/Theater District |
| River Trail | Lansing Center | Lansing’s First Capital Building |
| Cooley Law School Stadium | Demmer Center Lansing | Union Depot |
| Old Town | Durant Park | John T. Herrmann House |
| Potter Park Zoo | Reutter Park | Louis Beck House |
| Turner-Dodge House & Heritage Center | Michigan Millers Fire Engine | REO Motor Car Company |
| RE Olds Transportation Museum | Plymouth Congregational Church | Rogers-Carrier House |
| Central United Methodist Church | Carl G. Fenner Nature Center | |
| The Creole Gallery | Woodside Golf Center |
For more information on Lansing, please visit the Lansing Regional Chamber of Commerce website.